Hello You Wonderful Burgers,

We wanted to share some news with you all! Cheezburger and The Pet Collective are collaborating together to bring the Internet “Operation Aww”. Need more cuteness in your life? Then you my friend are in luck because Operation Aww is all about videos of adorable puppies and kittens!

Check out one of Operation Aww’s videos below. I dare you to not go aww when you watch this.

http://www.youtube.com/watch?v=KnAtXGQRL-w

Here is the press release below:

BURBANK, Calif. (October 1, 2013) – In the ‘90s, it was “shock and awe.” In the Naughties it was technological awe. And now, in the teens, The Pet Collective and Cheezburger are teaming up to bring the Internet “Operation Aww.”

For the next four weeks, Cheezburger.com, the home of LOLcats and funny pictures, will feature the aww-inspiring creations of The Pet Collective, which is producing four additional videos each day in addition to its lineup of original pet programming.

Since it began in early September, “Operation Aww’’ – which offers short, brand-new videos of cute and cuddly kittens and puppies – has increased traffic to The Pet Collective’s YouTube channel by more than 50 percent.

“This is a win-win for pet lovers, The Pet Collective and Cheezburger,” said Tom Maynard, Channel Head of The Pet Collective. “More people will get to see more cuteness more often – and for both companies, we get the added benefit of tremendous additional exposure.”

Emily Huh, Director of Business Development for Cheezburger, added: “The addition of The Pet Collective’s high-quality, absolutely adorable ‘Operation Aww’ videos brings fantastic new content to Cheezburger, continuing our mission of finding all your funny in one place.”

“Operation Aww” is the first initiative in what is envisioned to be a long-term collaboration between The Pet Collective and Cheezburger.