Cheezburger Community News!

Hi Burgers!

Since we launched the new Cheezburger, we have provided everyone with the opportunity to opt-in and try it out. This has given us some really great feedback, but we want more!

On Tuesday, June 26, some of you will automatically land on the new Cheezburger site. This means that instead of clicking to opt-in, some of you will be redirected to the new Cheezburger. You will still have the option to opt-out, but we do hope you’ll tell us why. We are doing this so we can get even more people over to check out the new Cheezburger. This will give us the opportunity to hear more feedback about your experience!

We would love to hear what you think about this or answer any questions! Please feel free to post a comment here or email us directly at contactus@cheezburger.com.

Sincerely,

Emily, Will and Heather (Tofu, dollydally81 and poppylady)
Cheezburger Community Team

 

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Memes: The Next Big Thing for Brands

Peanut butter and jelly. Poptart cats and rainbows. Memes and advertising.

A recent Businessweek.com article focuses on the growing trend of brands like Nike, Nokia, Lipton, Vitamin Warer and others using Internet memes as part of their advertising. Why?

“Memes are a tremendous asset for brands because, like celebrities, they have an audience that recognizes and appreciates them.”

The familiar banners that have been vehicles for brand messaging in years past are now just one piece of the online advertising puzzle. It’s not always enough to just see a picture or animation of a product you might be interested in: consumers are also looking to connect with a brand by directly engaging them and creating and remixing their content.

The key will be staying true to your brand voice and your consumers and not trying to take it too far.
HuffPo: Banners Are Here to Stay

Cheezburger’s popular meme and humor platform is a proven method for promoting brands via native advertising. Because our users visit daily to create and remix memes and share their sense of humor with others, Cheezburger is a perfect place for them to also creatively engage with a brand’s identity.

Brands like Toyota Yaris and Kraft come to us for our experience with memes:

Sometimes our campaigns win awards:

Simply put: our knowledge of memes and our clever, funny audience (the most engaged of any humor publisher) make us the best place to promote your brand.

“You as the person who created something are not the most valuable person on the chain,” says Ben Huh, CEO of Cheezburger. … “The MVPs are the people who change it, appropriate it, and turn it into something greater.”

 

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“See All Captions” Feature is back!

Hi Burgers!

We are pleased to inform you that the “See All Captions” feature is back! This feature will let you view all of the captions made from the same picture. Many of you told us how important this is for your creative process, and that this feature helps ensure that repeat captions are not submitted. We appreciate your patience while it was temporarily away. The “See All Captions” button will appear on the Single Post Page below the “Recaption” button and it will only appear on pictures that have been recaptioned! Check out this post on the Cheezburger Community Support site for a visual.

We would love to hear what you think about this or answer any questions! Please feel free to post a comment here or email us directly at contactus@cheezburger.com.

Sincerely,

Emily, Will and Heather (Tofu, dollydally81 and poppylady)
Cheezburger Community Team

 

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The Return of LOLPERA!


2012 Hollywood Fringe Festival
June 10, 17 & 24 @ HUDSON THEATRE | click here for tickets!

LOLPERA is back! If you missed the first sold-out showing of the only epic opera about the Internets (or liked it so much you’re ready for MOAR), we’ve got some great news. Three performances of LOLPERA will be presented as part of the Hollywood Fringe Festival this month and we really, really think you should go.

LA Weekly’s “Pick of the Week,” LOLPERA is a “giddily absurd” opera with a score referencing everything from Gilbert and Sullivan to 80’s power ballads. The libretto is assembled entirely from the internet’s “biggest inside joke”: the multi-user-generated captions and images of the LOLCAT meme.

Check out this video of last year’s performance, buy your tickets, and tell them Cheezburger says O HAI:
[youtube]http://www.youtube.com/watch?v=QP1AcXry3Mw[/youtube]

 

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Tell Us What You Think About Voting!

We need your feedback, Burgers!

We are currently testing out a voting system for the new Cheezburger. As we evaluate the results, we’d like to hear what makes you happy when it comes to casting your vote.

This new voting system that has launched on the beta allows you to score the content by clicking a “thumbs down” or a “thumbs up” button. We are trying this system because the majority of “burgers” that were clicked on the old voting system was either 1 burger or 5 burgers–which translates to thumbs down or thumbs up. Let us know what you think!

We haven’t implemented a more in depth and permanent voting method yet because we want to make sure it’s a feature that you will use, and most importantly one that will make you happy.

We’d love to hear what you think! What is important to you when it comes to voting? What information do you like to see as a result of voting? Please feel free to post a comment here or email us directly at contactus@cheezburger.com.

Sincerely,

Emily, Will and Heather (Tofu, dollydally81 and poppylady)
Cheezburger Community Team

 

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