Welcome to the new Cheezburger

All your funny in one place — for a happier you.
See it: I Can HasMemebaseFAIL Blog

Dear Burgers,

Our mission is to make the world happy every day, and we take that job very seriously.

For the last year, we have been testing, tweaking, and challenging our ideas about how to accomplish that mission. We have been listening to your feedback, reading your e-mails and studying your usage patterns.

The result is a new Cheezburger, redesigned from the ground up, based on you.

A cleaner, simpler site. Fewer distractions between you and the funny.
Cheezburger’s philosophy is to put your time and your content front and center. We reduced the noise and eliminated rarely-used links. We also removed a lot of the illustrations and buttons, which looked fun but ultimately forced you to scroll more.

In addition, we reduced the number of ads on the page and pushed them further outside so you are less distracted.

You’re busy. So the new Cheezburger is faster.
We’re opening up new data centers in Europe, Asia, and in more than 5 cities in America, so we’re never too far away.

This means a new Cheezburger that’s faster.

Just one click to any of our 60-plus sites.
The blue navigation bar now stays at the top and opens on hover, letting you go between sites and to our builders with just one click.

We added shortcuts to your profile pages in the navigation bar, and your Cheezburger Sites will be featured, so keep making and posting.

Plus, now you can, ahem, Search ALL the Cheezburgers! right from the navigation bar.

A commenting system everyone is already familiar with.
We have introduced a new comment system that cuts down on spam and trolls, while letting new users comment without waiting in moderation. You can use your Facebook account or (if you want to use a pseudonym) a Yahoo, Hotmail, or AOL account.

Don’t Panic! The old comments will be moved over soon. They are not lost. They’re still being trucked through the Intertubes and will show up as archived comments.

Less waiting on your mobile browser.
Millions of you visit us on your phones, so we’ve made our mobile sites easier to read and faster-loading. We’ll continue to improve our mobile experience so that you can get your Cheezburger pronto.

We’ll keep improving and listening.
We’re committed to moving forward and improving the new Cheezburger. Change can be hard. Change can be annoying. It is difficult to make changes that satisfy each of the tens of millions of people on Cheezburger; we’re going to do our best.

We know that this is not the final product and there are still improvements to make. We’ll keep listening to all of you and work to fulfill the mission you gave us: to make the world happy every day.

You can try the new Cheezburger now. Pick one: I Can HasMemebase, or FAIL Blog.

Ben Huh
Founder and CEO

**Note: original post edited for brevity


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Remembering Mamagwyn

This week Cheezburger is remembering Mamagwyn, a long time LOLcat lover. Mamagwyn not only shared cute cats, funny captions, and lots of LOL’s, but was also a close friend to many of us. Mamagwyn brought smiles to our faces with her happy spirit and friendly nature, and we will surely remember the impression that she’s made. You can visit her profile here where her husband and friends are accepting messages and receiving all of our best wishes. Bellow are some of our favorite LOL’s from Mamagwyn, we will remember her as someone who could always make us laugh.


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Know How To Pronounce “Meme”

Does “meme” rhyme with “Mimi”? Or is it like “mem” in “memory”? Well, it turns out, it has a silent “k” in front, as in “Know Your Meme“.

I’m very happy to announce that Cheezburger has acquired Know Your Meme. In addition to acquiring the popular site and video series, we have opened a new office in Manhattan and expect to add staff at Cheezburger East, as we call it.

We’ve been on the entertainment side of the meme and viral world for more than 3 years, but we’ve always felt that providing context and research to the public about how memes and viral phenomena come about was an important aspect that we lacked. So in January, I reached out to Andrew Baron, the CEO and Founder of Rocketboom, who ran Know Your Meme.

We’ve been very impressed with the success and quality of work by the Know Your Meme community and its researchers and editors. We plan on adding more resources to improve the site and quality of research.

As always, our open positions are listed at jobs.cheezburger.com.

Press release below.

P.S. “Meme” rhymes with “team”

Cheezburger Acquires Know Your Meme

Seattle, WA, March 28, 2011 – Cheezburger (www.cheezburger.com), the Internet publisher best known for popularizing LOLcats, FAILS, and other Internet memes, today announced it has acquired Know Your Meme, the most authoritative site that researches and documents the history and origins of Internet memes and viral phenomena. Created by Rocketboom, a leading Internet video network founded by Andrew Baron, Know Your Meme is dedicated to giving people an accurate inside look at up-and-coming as well as already viral Internet memes. The research by Know Your Meme includes current trending topics like “Rebecca Black – Friday”, an amateur “musician” who soared into the Internet’s eye for her music video “Friday”, and “Zangief Kid”, a video clip and remixes of a fight in school where a boy being bullied unleashes a video-game style smackdown on the bully.

“I’m excited to see the Know Your Meme community joining the Cheezburger community,” said Ben Huh, CEO and founder of Cheezburger. “Since Cheezburger is the playground of choice for millions of Internet culture fans, this acquisition is a natural compliment for our community. Now, in addition to delivering 5 minutes of happiness through I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What, we can help the public understand the origins of memes and how content goes viral on the Web.”

“Thanks to the amazing community, Know Your Meme has become the Internet’s go-to resource for understanding meme culture,” said Andrew Baron, founder of Rocketboom. “The academic rigor and unique tool set provides a foundation which people really respond to. ”

Internet Memes versus Viral Content
An Internet meme is a piece of content or an idea that’s passed from person to person, changing and evolving along the way. A piece of content that is passed from person to person, but does not evolve or change during the transmission process is considered viral content.

About Rocketboom
Rocketboom is a daily international news and entertainment network of online programming based in New York City. The company covers and creates a wide range of information and commentary from top news stories to contemporary internet culture.

About Cheezburger
Cheezburger, the company which publishes popular sites such as I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What, is one of the largest online humor publishers in the world where millions of people come every month to get their 5-minutes of happiness. Cheezburger counts a passionate fan base of 17.5 million people who upload more than 500,000 pictures and videos as well as view 400 million pages and 110 million videos each month. The company has been profitable since its inception with revenue from advertising, traditional media publishing including books, and merchandising.

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Cheezburger, I Can Has Cheezburger?, FAIL Blog, Know Your Meme, Memebase, The Daily What and their respective logos are trademarks, registered trademarks, or service marks of Cheezburger, Inc. Other products and company names mentioned are the trademarks of their respective owners.


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