Does “meme” rhyme with “Mimi”? Or is it like “mem” in “memory”? Well, it turns out, it has a silent “k” in front, as in “Know Your Meme“.

I’m very happy to announce that Cheezburger has acquired Know Your Meme. In addition to acquiring the popular site and video series, we have opened a new office in Manhattan and expect to add staff at Cheezburger East, as we call it.

We’ve been on the entertainment side of the meme and viral world for more than 3 years, but we’ve always felt that providing context and research to the public about how memes and viral phenomena come about was an important aspect that we lacked. So in January, I reached out to Andrew Baron, the CEO and Founder of Rocketboom, who ran Know Your Meme.

We’ve been very impressed with the success and quality of work by the Know Your Meme community and its researchers and editors. We plan on adding more resources to improve the site and quality of research.

As always, our open positions are listed at

Press release below.

P.S. “Meme” rhymes with “team”

Cheezburger Acquires Know Your Meme

Seattle, WA, March 28, 2011 – Cheezburger (, the Internet publisher best known for popularizing LOLcats, FAILS, and other Internet memes, today announced it has acquired Know Your Meme, the most authoritative site that researches and documents the history and origins of Internet memes and viral phenomena. Created by Rocketboom, a leading Internet video network founded by Andrew Baron, Know Your Meme is dedicated to giving people an accurate inside look at up-and-coming as well as already viral Internet memes. The research by Know Your Meme includes current trending topics like “Rebecca Black – Friday”, an amateur “musician” who soared into the Internet’s eye for her music video “Friday”, and “Zangief Kid”, a video clip and remixes of a fight in school where a boy being bullied unleashes a video-game style smackdown on the bully.

“I’m excited to see the Know Your Meme community joining the Cheezburger community,” said Ben Huh, CEO and founder of Cheezburger. “Since Cheezburger is the playground of choice for millions of Internet culture fans, this acquisition is a natural compliment for our community. Now, in addition to delivering 5 minutes of happiness through I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What, we can help the public understand the origins of memes and how content goes viral on the Web.”

“Thanks to the amazing community, Know Your Meme has become the Internet’s go-to resource for understanding meme culture,” said Andrew Baron, founder of Rocketboom. “The academic rigor and unique tool set provides a foundation which people really respond to. ”

Internet Memes versus Viral Content
An Internet meme is a piece of content or an idea that’s passed from person to person, changing and evolving along the way. A piece of content that is passed from person to person, but does not evolve or change during the transmission process is considered viral content.

About Rocketboom
Rocketboom is a daily international news and entertainment network of online programming based in New York City. The company covers and creates a wide range of information and commentary from top news stories to contemporary internet culture.

About Cheezburger
Cheezburger, the company which publishes popular sites such as I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What, is one of the largest online humor publishers in the world where millions of people come every month to get their 5-minutes of happiness. Cheezburger counts a passionate fan base of 17.5 million people who upload more than 500,000 pictures and videos as well as view 400 million pages and 110 million videos each month. The company has been profitable since its inception with revenue from advertising, traditional media publishing including books, and merchandising.

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Cheezburger, I Can Has Cheezburger?, FAIL Blog, Know Your Meme, Memebase, The Daily What and their respective logos are trademarks, registered trademarks, or service marks of Cheezburger, Inc. Other products and company names mentioned are the trademarks of their respective owners.